Gap was founded in 1969 with a simple idea; make it easier to find a well-fitting pair of jeans. Over the past 50 years, the company has transformed into a global brand. It has developed a brand image that embodies casual and classic American style. Gap's focus is on its customers and creativity.

The brand has a single, simple purpose: to make it easy for people to express their personal style. Through its collaboration with Gap, Over-Q designs and produces with the aim of achieving this goal for all customers, across all product categories.