OVERQ is a company of ideas.

We create solutions, opportunities and synergies between our manufacturing expertise and the branding processes of design, marketing and distribution

OVERQ TEXTILE & ACCESSORIES

Benetton Group is one of the best-known fashion companies in the world, present in the most important markets in the world with a network of about 5,000 stores; a responsible group that plans for the future and lives in the present, with a watchful eye to the environment, to human dignity, and to a society in transformation.

The history of Benetton is built on innovation – seen in its bright colors, the revolution of the retail outlet, unique sales networks, and universal communications that have always been social talking points and aroused cultural debate – and now the firm has taken up the challenge of globalisation, with constant investments and a competent, flexible organisation that takes change in its stride.

The Group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work: these values are reflected in the strong, dynamic personality of the brands United Colors of Benetton . The development of the United Colors of Benetton sales network, which occupies prime positions in historic town centres and shopping centres, is supported by a significant programme of investments around the world

BENETTON

Benetton Group , yaklaşık 5.000 mağaza ağı ile dünyanın en önemli pazarlarında bulunan, dünyanın en tanınmış moda şirketlerinden biridir. Çevreyi, insan onurunu ve dönüşüm halinde ki bir toplumu dikkatli bir şekilde göz önünde bulundurarak geleceği planlayan ve günümüzde yaşayan sorumlu bir grup. Benetton’un tarihi, parlak renkleri, perakende satış mağazasında ki devrim, benzersiz satış ağları, her zaman sosyal ve kültürel iletişim de görülen inovasyon üzerine inşa edilmiştir. Küreselleşme, sürekli yatırımlar ve adım adım değişebilen yetkin, esnek bir organizasyondur. Grup, renk, otantik moda, demokratik fiyatlarla kalite ve çalışma tutkusundan oluşan konsolide bir kimliğe sahiptir. Bu değerler Benetton markasının güçlü ve dinamik kişiliğine yansımaktadır. Tarihi şehir merkezlerin de ve alışveriş merkezlerin de birinci sırayı alan UNITED COLORS OF BENETTON, dünya çapında önemli bir yatırım programı ile desteklenmektedir.  

NEW BALANCE

We work to continuously improve our technology and production methods to ensure that our bag and accessory products provide the best pattern and performance. Another point we attach importance to is to maintain our values ​​such as integrity, teamwork and full customer satisfaction, which constitute our basic building block, and not to get away from them.

PANTONE

Pantone provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute™ provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce approved Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories. 

HELLO KITTY

Hello Kitty , also known by her full name, Kitty White , is a fictional character produced by the Japanese company Sanrio, created by Yuko Shimizu, and designed by Yuko Yamaguchi. She is portrayed as a female white Japanese Bobtail Cat with a red bow worn on her left ear. The character’s first appearance on an item, a vinyl coin purse, was introduced in Japan in 1974 and brought to the United States in 1976. The character is a staple of the kawaii segment of Japanese pop culture. The Hello Kitty trademark has spread globally; Sanrio earned over $1 billion annually in sales outside of Japan, as of 2003. Although mainly aimed at the pre-adolescent female market, the Hello Kitty product range goes all the way from purses, stickers and pen sets to toasters, televisions, clothing, massagers, and computer equipment. It has a cult-like following among adults as well, especially in Asia, where Hello Kitty adorns cars, purses, jewelry and many other high-end consumer products. Several Hello Kitty TV series, targeted towards young children, have also been produced. Examples of products depicting the character include dolls, stickers, greeting cards, clothes, accessories, school supplies, dishes and home appliances. Her fame has led her to the creation of two officially licensed theme parks, Harmonyland and the indoor Sanrio Puroland.

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